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On innovation

October 28, 2011
By Martin Palmgren

As we aboard the subject of innovation you would traditionally find 2 groups of innovation: progressive and disruptive. Disruptive innovation is not standalone, it is shaped by a number of progressive innovations that at a point in time have a significant impact on a technology or a market. This is also valid for corporate...

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Does the unlike of customers require social media to move beyond face book interactions to build an effective Marketing, CRM and Knowledge Management strategy?

October 3, 2011
By Martin Palmgren

In his recent HBR online Article “Social Media’s Impending Flood of Customer Unlikes” (  http://blogs.hbr.org/cs/2011/09/social_medias_impending_flood.html?cm_mmc=email-_-newsletter-_-marketing-_-marketing092211&referral=00212&utm_source=newsletter_marketing&utm_medium=email&utm_campaign=marketing092211 ) BRIAN SOLIS points out that “Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and...

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Is the cloud business model the solution to effective IT innovation?

September 30, 2011
By Martin Palmgren

Within the current Cloud Business Model we would find 1) hosted applications to which we outsource data (salesforce.com is one example), 2) the external cloud (servers provided by a cloud provider outside the firewall) and 3) the internal cloud (servers provided inside the firewall)....

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Is there a peer se competitive advantage in the adaptation of the cloud?

September 29, 2011
By Martin Palmgren

In a recent conversation with a CIO the obvious question of the peer se competitive advantage in the adaptation of the cloud was raised. As aboarded earlier the adaptation...

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The IT department as effective broker of services?

September 23, 2011
By Martin Palmgren

I have previously introduced “non traditional IT” notions such as ”Time to Market”, “Cloudsource”, ”Make or Buy”, “Cost and Demand drivers”, “An IT Business Model and Value Proposition” and ”An IT service...

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How the flap of the wings of a butterfly turns in to a perfect storm and an image of the « perfect » cloud.

September 8, 2011
By Martin Palmgren

I assume that most of you have heard the theory of the butterfly effect related to chaos theory (http://en.wikipedia.org/wiki/Butterfly_effect), not the film. In chaos theory, the butterfly effect is...

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